On April 29, 2026, Amazon confirmed that Prime Day is moving from its traditional July slot to late June. The date is the visible change, but it’s also the smallest of the five changes that affect this year’s event. Azama founder Rachel Johnson Greer’s take on the June Prime Day shift is: “I am very … Read more
A Reverse Case Study: When OmniSense Technologies* Quit, Just As Their Amazon Transformation Began *Company name and details have been changed to protect privacy. (And innocence.) Executive Summary This is a different kind of case study, a deep dive on what happens when a strategic partnership is abandoned at the worst possible time: just when … Read more
As late afternoon creeps in, and shadows grow long across your desk, attention span for “work stuff” begins to wane, and you once again find yourself scrolling Facebook. On this particular day you’re served an attention-grabbing ad for a product you were just talking with a friend about. It looks like exactly what you need … Read more