The Customer Avatar Method: How We Research Who’s Actually Buying Your Product on Amazon

Most Amazon agencies start with your product photos. We start with a question: who is actually buying this? You’ve seen this movie before. Maybe you’ve starred in it. A founder with a proven brand doing $25M, $50M, $100M in annual revenue, realizes it’s time to fix Amazon. The channel is underperforming, or it’s flat while … Read more