amazon advertising

The Breakthrough That Never Was

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A Reverse Case Study: When OmniSense Technologies* Quit, Just As Their Amazon Transformation Began *Company name and details have been changed to protect privacy. (And innocence.) Executive Summary This is a different kind of case study, a deep dive on what happens when a strategic partnership is abandoned at the worst possible time: just when … Read more

Simple, Effective, Timely Strategy: How Azama Brands Helped FilterBaby Get It Right On Amazon.com

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As late afternoon creeps in, and shadows grow long across your desk, attention span for “work stuff” begins to wane, and you once again find yourself scrolling Facebook. On this particular day you’re served an attention-grabbing ad for a product you were just talking with a friend about. It looks like exactly what you need … Read more