We don’t need to tell you how important targeting the right customer on Amazon is. You’re trying to launch new products, or grow existing products, while maintaining your current business and to top it off, Amazon provides such poor data that it’s nearly impossible to tell if you’re on the right track until you’ve already spent thousands on advertising and content creation.
It’s not just about having beautifully created content – more important than a beautifully composed image is the targeting towards the customer avatar. If you can immediately show the customer that the product they clicked is exactly the product they need – they are much more likely to click “Add to Cart” and not return the product. And, you need content that works regardless of the device your customer is using to view the page.
The first step is we need to thoroughly understand your customer, your brand, and your positioning in the marketplace. You will be provided with a detailed research file showing the reasoning behind the marketing approach and guidance on implementing it into your written content, A+, image gallery, brand story, product documents, video content, and Storefront landing page.
Once we’re armed with this information, we’ll set to work creating multiple graphics layouts for the A+, image gallery, video content, and Storefront landing pages, with proposed SEO bullets and description, as well as customer targeted captions. At this stage, you will receive PDFs or “idea” formats to review that are not in their final version, allowing your design team to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different parts of the Amazon landscape. If you need a designer, we can provide one.
As part of the launch process, you will be provided with guidance on photography to achieve the goals for customer conversion. If you won’t be able to provide professionally produced photography by this stage, we can recommend photography options and provide a brief for you to provide to them to complete the content for the project.
Next we’ll upload the content onto Amazon on your listing, in time for the launch date on Amazon.