Emily Murray
You don’t need a camera. You don’t need a crew. You don’t need anyone at your company to go on camera at all. These are real (and valid) objections that keep a lot of brands off Amazon Live. For founders who have built strong consumer goods brands and still feel like beginners on Amazon, the … Read more
I. The Beautiful Store Where No One Buys Anything You’ve invested time, budget, and genuine creative energy into building your Amazon Storefront, and it looks great. It’s polished, it tells your origin story, there’s a hero banner with a lifestyle shot, a founder’s message, and a curated gallery of products in their natural environment. Your … Read more
Can Amazon advertising actually affect your organic search ranking? Yes it can, and it’s possibly the most underutilized lever in Amazon brand strategy. Every ad interaction creates a per-keyword performance signal that Amazon’s algorithm uses to determine where your product ranks in organic results. A lot of brands never realize their ad spend is also … Read more
Yes, a Brand with Zero Amazon Presence Can Reach $200K in Its First Holiday Season. FilterBaby Did Exactly That Picture a brand with a product people genuinely love. Strong off-Amazon traction and real sales momentum on Facebook. A clear value proposition and a customer base that’s already been won. The only problem? On the platform … Read more
The Plateau Most Brands Hit The pattern is familiar enough that we can predict it. A brand engages an Amazon team, the team runs an initial optimization wave, and performance lifts. New main images, sharper bullets, tightened campaign structure, better keyword targeting… and the changes work. Revenue climbs. ROAS improves. Organic rank moves on a … Read more
On April 29, 2026, Amazon confirmed that Prime Day is moving from its traditional July slot to late June. The date is the visible change, but it’s also the smallest of the five changes that affect this year’s event. Azama founder Rachel Johnson Greer’s take on the June Prime Day shift is: “I am very … Read more
Most Amazon agencies start with your product photos. We start with a question: who is actually buying this? You’ve seen this movie before. Maybe you’ve starred in it. A founder with a proven brand doing $25M, $50M, $100M in annual revenue, realizes it’s time to fix Amazon. The channel is underperforming, or it’s flat while … Read more
A founder’s guide to why Amazon rewards a different kind of discipline, and what to do about it. The moment it stops working You’ve built something real. Shopify is humming, your social channels are growing, and the customer feedback keeps getting better. So you make the obvious next move: you expand to Amazon. You bring … Read more
The problem is rarely the thing you can see You already know the scene. Sales on Amazon are not what they should be, so you do the obvious thing: you invest in new product photography. Maybe you hire a studio. Maybe you bring in an agency that specializes in Amazon imagery. You swap in the … Read more
You are not just wasting ad spend. You are training Amazon to rank you lower. Picture a quarterly review most Amazon brands know too well. Ad spend is up. Revenue is flat. Organic rank on the keywords that used to be reliable is slipping, and nobody on the team can explain why. The internal lead … Read more