Conversion Rate Optimization for Amazon

Achieve Your Business Goals with the A-Z-A Method on Amazon

Amazon Marketplace is an AI Platform that Prioritizes Conversion Rate

Remove the Guesswork from Success on Amazon

Working Backwards

Understand what Amazon’s AI has been built to look for, and how to work within the Amazon Marketplace and make it work for you!

Working Backwards is the most effective way to determine what works on Amazon:

Who is the customer?
What is the problem or opportunity?
Is the most important benefit clear?
Does a customer testimonial reinforce the value?
Can you visualize the experience?

With Azama customer journey mapping, you can take the guesswork out of who your customer is and how to find the exact customer who will be delighted to buy your products!

Implement on Amazon

Once we have the customer journey mapped out, we implement using our proprietary implementation process.

Based on Rachel Johnson Greer’s years of launching products for Amazon’s private brands, AmazonBasics, Denali, Strathwood, Pinzon, Ruby&Ro, and others, plus her experience working on licensed products for The Home Depot, The Walt Disney Company, Marvel, and others, the A-Z-A Method helps brands effectively launch on Amazon.

Our goal for brands:

Maximize the value of every dollars spend on paid advertising, influencer marketing and more
Represent their brand professionally on Amazon
Increase potential for satisfied and happy customers who give 5 star reviews

Our Founder

Rachel Johnson Greer is a global Marketplace strategist. After getting her MBA in international business at Seattle University, she spent nearly a decade at Amazon working in product development. She then worked with The Home Depot, The Walt Disney Company, and more, on licensed products.

As a consultant, she supports clients in significantly increasing their conversion rates to maximize the value of the Amazon channel.

Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg.

Consulting Strengths at a glance

Our Strong Points

Our team includes experts in content writing, content production, and marketing. From SEO research to coming up with just the right captions to capture a customer’s imagination, our team can help you achieve your content goals on Amazon.

While our specialty is Amazon Marketplace and Vendor content, we also create customized content for websites and other e-commerce stores. It is critical for each platform to have unique content tailored to the requirements of that channel.

Tailor-Made Marketing Plan

Customized Customer Attraction Strategy

The method for achieving the success you desire on Amazon is the same regardless of product type:

Have keywords that are appropriate for your product in the listing
Run traffic to the listings using those keywords
Have images and graphics that reinforce the value of the product based on the keyword search
Convert customers at a higher quantity per visit than your competitors

That being said, every product and brand is unique and has its own placement within the Marketplace.

It is critical to define that clearly, and market the product at its price point and feature set to most readily increase conversion rates for specific keywords to maximize the possibility of success.

Bespoke Marketing Plans

Premium Consulting for Brands on Amazon

Every marketing plan for our clients is developed custom for their products and brands.

You are able to schedule check-ins based on your schedule and communicate effectively through our project management system.

We do single ASIN projects, or monthly retainers to manage Stores and ASINs.

Communication

Communication is the foundation of every successful consulting project.

Performance Evaluation

We use data to research what customers may want. We also research after launch.